Brillare, a leading personal care and skincare brand, has launched a new ad campaign that champions its cause of having 100% natural products. In the campaign video, there is a conversation between products focusing on ingredient literacy. Now, the brand displays all the ingredients used in its products on the front label to point out that it uses high quality ingredients.

According to Jigar Patel, CEO, Brillare, the new ingredient-centric campaign highlights the brand’s claim of being the most authentic personal care and skincare brand by providing proof on the packaging itself. It uses 100% natural ingredients that are used at their effective levels, unlike other brands that sell dreams which do not translate into solutions.

Brillare is an Ahmedabad-based brand that specializes in hair, body, and skincare products. It also has a line of professional products targeted at specific beauty issues.