Brillare introduces India’s first B2B application called Brillare Direct. The application is designed to help salons place product orders and opt for branding and technical training at their preferred time. Few of the interesting benefits of this app include Rs 1,000 wallet balance on the first order, 5% cashback on every order, exclusive offers, branding request, payment mode (COD/Online/Paytm) and direct communication with the brand’s head office.