Brand Turefitt & Hill has been in business for over 217 years and is one of the world’s oldest barbershops as acknowledged by the Guinness Book of World Records. They opened their first store in India in 2014 in Khar, Mumbai, and have since expanded to 20 stores in 14 cities over the course of nine years.
Brand Trufitt & Hill operates in the premium luxury segment, catering to the most affluent customers at the top of the pyramid. The ‘Royal Signature Services,’ which include the Royal Shave, Royal Haircut, Royal Pedicure, and Royal Manicure, are the brand’s USP.
Prannay Dokkania, MD & COO of Lloyds Luxuries Ltd., the master franchisee for Truefitt & Hill’s men’s luxury barbershop in the Indian subcontinent, discusses the brand’s aggressive expansion plans.
He stated that the brand intends to open 50 stores in India by 2025 and that the Truefitt & Hill team is actively planning and working toward that goal. The company is also considering expanding outside of India, with plans to open stores in Vietnam, Nepal, Bhutan, Myanmar, and Sri Lanka.