Bombay Shaving Company’s recent campaign, #JalnaManaHai showcases the harmful effects of using alcohol-based aftershave products which are of detrimental quality. The campaign also marks the re-launch of the brand’s prominent product ‘Post-Shave Balm’ which aims at disrupting the Rs 400 crore after-shave category and providing men with a soothing and high-quality post-shave experience. 

 The campaign has two videos written by Garima Girotra where one of them showcases the physical discomfort owing to the post-shave burn whereas the second video throws light on the emotional fallout caused due to the pain after shave experience. BSC VP Marketing Laalit Lobo stated that through this campaign, they hope to bring a behaviour change in men where they are demanding a better aftershave experience which their Post Shave Balms provide.