Media agency Zenith’s report states that the advertising spends across the beauty category will grow at an average of 7.6% annually. The report further observed that India along with France will lead the recovery in the beauty category in the next two years. Beauty and personal luxury ad expenditure in India is predicted to be 15.2% higher in 2022 as compared to 2019. Jonathan Barnard, Head of Forecasting, Zenith said, “Growth in beauty and personal luxury advertising will lag behind the market while consumers remain cautious about traveling in public and meeting in person. But by investing in digital technology that embeds commerce into the heart of their operations, brands will prime themselves for more rapid growth when demand picks up.”