Bollywood actor Ayushmann Khurrana has turned investor for the first time and invested in Helios Lifestyle Private Limited, the start-up behind men’s premium grooming products brand The Man Company (TMC). The start-up said this investment is part of a strategic partnership that will also see Ayushmann as the company’s Brand Ambassador. The brand is going to encourage the modern Indian men through an innovative campaign called “Bring Out The #GentlemanInYou”. Ayushmann said,” I immediately connected with the philosophy of The Man Company and consider the company as a progressive and extremely inclusive brand whose products I love using. The company has impeccable business insights, and I will be deeply invested in ensuring that the company grows from strength to strength in the years to come”.
