Arata, a haircare brand has raised USD 4 billion in funding getting a majority of it from Unilever Ventures, the venture and growth segment of Unilever. L’Oreal’s corporate venture capital fund BOLD, and Skywalker Family Office – its existing investor, were part of this series A funding round. With this funding, Arata’s valuation stands at INR 195 crore. brand plans to improve its R&D efforts in hair and scalp formulations, strengthen its marketing initiatives, enhance content, and also concentrate on talent acquisition.
According to Pawan Chaturvedi, partner and head-Asia at Unilever Ventures, investing in Arata has been a great call seeing its phenomenal growth in the last year. They have introduced good marketing strategies and launched innovative products. Presently, Arata has a yearly revenue run rate of INR 72 crore, which is a huge rise from INR 23 crore last year.
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Arata was founded in 2018 by Madhok and Dhruv Bhasin and offers effective solutions in dandruff treatment, hair growth, styling, and maintenance of all hair types. Its hero products are hair care serums and shampoos. With a current customer base of 1.5 million customers, Arata aims to become a brand to reckon with in the haircare space.
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Speaking about its brand’s core strength, co-founder Dhruv Madhok said that there were no Indian hair care brands offering innovative solutions in the market, especially for Indian hair types. Thus, Arata was born to offer people personalized products that are based on science with the help of dermatologists and trichologists.
About Arata
Arata is a hair care brand that offers a range of products for different hair types and concerns. Their products are formulated with natural ingredients and are free from harsh chemicals. Arata is committed to providing effective and safe hair care solutions for all.
