K-Beauty company, Amorepacific has released a new luxury brand – Seinu to fulfil the demand of high-end anti-ageing products for young people. The new label will have six products with the premier product being the Time Brace Serum that penetrates deep into the skin.

All the products contain natural ingredients such as lingzhi mushroom, pomegranate, diamond and gold in conjunction with Amorepacific technology. At present all these products are available in South Korea only but the brand plans to expand overseas, starting with China, in the second half of the year.