March 22, 2022: Alia Bhatt has become the first brand ambassador for personal care brand, mCaffeine. She will be endorsing the brand’s body scrubs and body wash range. With this partnership, mCaffeine hopes to make further inroads into the country’s personal care industry, and anticipates that the actor’s fame would help it scale its presence across India. According to  Taran Sharma, Co-Founder and CEO mCaffeine, Bhatt is a perfect fit for the sustainable and empathetic ethos the brand stands for, because of her environmental initiatives.


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