19 Mar 2024

Aishwarya Rai Bachchan is in the next L’Oreal Paris ad campaign featuring the Total Repair 5 range. It highlights the main feature of the new product range that is meant for damaged hair. It has been translated into seven languages, including Marathi, Kannada, Hindi, English, Bengali, Punjabi and Telugu for better reach.

This ad campaign is another step in the brand’s endeavour to offer science-backed products. According to Dario Zizzi, general manager, L’Oréal Paris India, Total Repair 5 is an iconic product line that has been popular with consumers for over a decade and it continues to do so. Through this ad campaign, L’Oreal Paris aims to motivate more people to love their hair and trust the brand’s products for all kinds of hair problems.