A new era of the beauty industry will unfold in the Greater Bay Area, Shenzhen, when three organisers of the world’s leading beauty exhibitions, i.e., BolognaFiere, Informa Markets and Shanghai Baiwen Exhibition Co Ltd join hands. The South China Beauty Expo will be launched in the Shenzhen Convention & Exhibition Center from July 30 to August 1, 2020 and will bring together more than 800 high-quality exhibitors covering cosmetics, professional beauty and supply chain. Mr Sang Jingmin, Chairman of the China Beauty Expo and President of the Shanghai Convention & Exhibition Industries Association, said “The official cooperation by the organisers of the world’s top three beauty exhibitions in organising the South China Beauty Expo in Shenzhen is a genuinely powerful alliance representing the birth of an international high quality beauty trade platform in the Greater Bay Area”.
