Hindustan Unilever (HUL), the FMCG leader, is planning to launch many global premium brands in India in the coming two years. These brands will fall under the beauty and wellbeing (B&W) segment. Nuvama Institutional Equities, a brokerage firm, has come out with a report that states the company has six segments where it is doing exceedingly well, namely, face cleansing, sun care, deseasonalise body, light moisturiser, serums, and masstige. In the future, it will witness low-single digit price growth and will maintain EBITDA (operating margin) at current levels. The report also stated that HUL is the leader in the B&W segment in India with a reach of about 30 crore households.
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According to HUL management, India is at a different age and stage in comparison to the US beauty market with penetration levels remaining low in 10/20s for some of its sub-segments. There is immense scope for growth in India and HUL is leveraging this space.
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HUL is using AI and beauty tech to improve customer experience. It is planning to have an AI hair stylist assistant in Tresemme that can be used through a QR code scan. In terms of beauty products, small sachets priced at Rs 1/5/10 are the main drivers of penetration with 90% of people using Clinic Plus due to its price point and accessibility.
