In a major coup for the beauty industry, Fenty Beauty, the popular makeup brand founded by Rihanna, has announced a partnership with the 2024 Paris Olympics. The collaboration marks a significant milestone for the brand, which is providing volunteers with Fenty Beauty kits and tutorials to help them look their best during the highly anticipated event.
Rihanna announced on Instagram, expressing her excitement about the partnership. “PROUD to announce that Fenty Beauty is a premium partner of the Olympic AND Paralympic Games baby!!!” she wrote.
As part of the agreement, volunteers who will be presenting medals to winners will receive a special Fenty Beauty makeup kit, which includes a range of products from the brand’s best-selling collection. The kits will also come with personalized makeup tutorials to help the volunteers create a “designated look” for the event.
To ensure that each volunteer looks their absolute best, Fenty Beauty makeup artists will be on-site to help them find their perfect match using the brand’s foundation shades. 600 volunteers aged 18-21 are part of this special partnership.
The makeup kits will feature some of Fenty Beauty’s most popular products, including Eaze Drop’Lit All-Over Glow Enhancer, Eaze Drop Blurring Skin Tint, Gloss Bomb Universal Lip Luminizer, and Invisimatte Instant Setting and Blotting Powder.
This marks Fenty Beauty’s first major partnership of this scale, joining a roster of other beauty brands that have partnered with the Olympic Games this year, including P&G, Olay, Milani, K18, and Glossier. The partnership is a testament to the brand’s growing influence in the beauty industry and its commitment to empowering individuals through beauty.
