Amidst celebrating a long-term partnership, Esskay Beauty and Casmara launch their latest entrant.
Casmara, the renowned cosmetic brand, joyously celebrated its 15-year partnership with its Indian partner Esskay Beauty Resources as they unveiled a groundbreaking range of innovative skincare products in the Indian market. The momentous occasion was marked with a grand event held at Hotel Holiday Inn, Aerocity, New Delhi on 17th July, 2023. Attended by an exclusive list of 250 people, the event comprised of prominent industry figures, premium salon owners, and renowned guests.
The event was a celebration of their thriving partnership and the unveiling of a new era of scientific beauty solutions for the Indian market. The guests were given an exclusive preview of the brand’s latest entrants.
The newly launched products include a wide array of skincare solutions backed by extensive research and development.
Casmara’s Eye Perfection Treatment: This is a 6-step salon-use eye-perfecting kit that caters to tackling ageing effects in their periorbital areas and looking to beautify their eye contours.
Other launches meant for retail use
- Sensations Vitamin Shot
- Marine Plasma Fresh Serum
- Shine Stop
The product launch was followed by an on-stage product use demonstration by aestheticians from the Casmara team.
Ankit Virmani, Director, Esskay Beauty Resources, and Subham Virmani, Director Sales & Strategy, Esskay Beauty Resources shared their excitement about the brand’s expansion in India, stating, “We are thrilled to have reached this milestone of 15 years of fruitful partnership in India. Our collaboration has allowed us to introduce premium international formulations to discerning Indian consumers.”
Kenza Bourezgui, International Business Manager, Casmara presented a detailed account of the products launched and expressed her delight at the journey shared with Esskay Beauty Resources over the years, stating, “Our partnership with Esskay has been nothing short of exceptional. Together, we have brought world-class skincare solutions to the Indian market, and today, we take pride in introducing even more advanced products that will set new benchmarks in the beauty industry.”
In between presentations and addresses, guests were entertained by a team of international artists bringing an element of culture through their ensemble of performances. In the spirited atmosphere, guests also engaged in networking while enjoying mocktails and dinner.
The launch event culminated in an engaging panel discussion featuring industry experts and brand representatives from both teams. The panel discussed the functioning of their new launches and contemplated wider subjects such as the future of scientific beauty and the relevance of innovation in the Indian cosmetic market in response to queries by the audiences.
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