The European Union (EU) has introduced new regulations concerning the use of retinol, a popular vitamin A derivative, in skincare products. Contrary to some reports, retinol is not banned, but its concentration levels are now restricted to address potential overexposure to vitamin A for consumers.
Also Read: Sephora Launches House of Sephora in India
Effective from November 1, 2025, new facial skincare products entering the EU market cannot exceed a maximum retinol concentration of 0.3%. Body lotions will have a stricter limit of 0.05%. If they do not comply, existing products will be removed from shelves post May 1, 2027. This three-year transition period suggests that EU regulators are not overly concerned about the immediate impact of current retinol product usage.
Also Read: HBS 2025: A Resounding Success Fueling Professional Indian Beauty Industry Growth
Furthermore, EU labels on retinol-containing skin care will now be mandatory to include the statement: ‘Contains vitamin A-related compounds, which contribute to your daily intake of vitamin A’. For consumers requiring higher concentrations, prescription-strength vitamin A products will remain accessible through doctors and dermatologists.
It’s crucial for beauty brands to note that this EU retinol restriction does not currently affect the UK market, as the UK is no longer part of the EU. While there has been some discussion in UK publications, there is no legal obligation for UK brands to adhere to these new EU regulations. However, brands selling within the EU will need to reformulate products and adjust labeling within the specified timelines to maintain market access.
