Estée Lauder has just released a new ad campaign called “Night Night Club,” with actress, enterprenuer and designer Nicole Richie. The campaign focuses on the brand’s Advanced Night Repair showcasing their latest products – Revitalizing Supreme+ Night Power Bounce Creme, Advanced Night Repair Serum Synchronized Multi-Recovery Complex and Advanced Night Repair Overnight Treatment. The “Night Night Club” campaign will be launched in two phases on 1st August and 29th August via digital mediums, OTT channels, social media, OOH placements, and Taxi TV.
In the campaign the brand highlights the way in which nighttime skincare routine has evolved and lets consumers discover the magic of Estée Lauder’s latest products. All the products have been made using potent formulations and the latest proprietary technologies that can help penetrate deep into the skin giving it better shine and smoothness.
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Richie, a renowned fashion designer, entrepreneur, and philanthropist, has long been admired for her sophisticated and effortless style. Her ability to blend high-fashion with everyday wear aligns perfectly with Estée Lauder’s commitment to creating products that are both luxurious and wearable.
As a brand that has been synonymous with luxury beauty for decades, Estée Lauder continues to push boundaries and collaborate with influential figures. The partnership with Nicole Richie is a testament to the brand’s ability to stay relevant and connect with a new generation of consumers.
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