Esskay Beauty Resources Pvt. Ltd., one of India’s leading salon growth enablers, unveiled a bold new brand identity at Hair & Beauty Show (HBS) India — marking a key milestone in its Vision 2030 roadmap focused on global expansion and innovation.
The new logo features a deep, rich base paired with soft beige tones, representing sophistication and warmth. A heart-shaped symbol conveys care and transformation, while a stylised check mark signifies trust and quality—principles that have anchored Esskay Beauty for over two decades.
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Ankit Virmani, Director, Esskay Beauty, said, “The new logo isn’t just a design change—it reflects our evolution. As we expand globally and become a more agile, service-driven organization, this rebrand signals our continued commitment to growing alongside our partners in the beauty industry.”
With a network spanning over 300 cities and collaborations with more than 22,000 salons, Esskay Beauty continues to strengthen its role as a strategic industry partner. As part of its growth strategy, the company has enhanced its supply chain for faster delivery and ramped up education initiatives to support salons beyond product distribution.
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Esskay Beauty also introduced two new verticals at the HBS 2025 show: ‘Elite’, which includes premium offerings like Rica, Mr. Barber, and Skinora; and ‘Luxe’ focused on luxury brands such as Casmara, Olivia Garden, and Macadamia.
Subham Virmani, Director, Esskay Beauty, added, “This rebrand is a renewed promise to our salon partners. We’re not just offering products—we’re offering partnership, training, and on-the-ground support to help salons thrive.”
Founded in 2002, Esskay Beauty has played a pivotal role in shaping India’s professional beauty space by bringing renowned global brands to the country and developing innovative in-house lines like Waxxo and Ola! Candy. The refreshed brand identity is now being rolled out across all touchpoints, including packaging, digital platforms, salon spaces, and training modules—ushering in a new chapter for Esskay Beauty as a global, inclusive, and trusted industry leader.
