GlobalData’s recent report on the Indian make-up sector forecasts it’s growth from INR88.8bn (US$1.26bn) in 2019 to INR161.3bn (US$2.09bn) by 2024, with a CAGR record of 12.7%. As per the report, ‘lip make-up’ registered a high-value sales of INR50.7bn (US$720mn) in 2019 and the ‘nail make-up’ category is expected to witness the fastest value growth at a CAGR of 13.4% during 2019–2024. Moreover, the face make-up and eye make-up categories are closely followed with a CAGR of 13.1% and 12.5% respectively during the same period.

Image credit: Getty Images/iStockphoto