The brilliant scientist and inventor Eric Pressly is introducing his most recent creation, epres, to the Indian market. With its cutting-edge, high-performance products, epres is poised to revolutionize the Indian haircare market, building on its success in the UK, USA, and Spain. The company sells two science-based products: one for at-home customers and one for salon pros.
With the help of Pressly’s revolutionary chemistry, epres offers India a cutting-edge, acid-free bond-building treatment. These creative solutions, made with just four components, give all hair types professional-quality results. The only treatment on the market with Biodiffusion (TM) technology, which keeps repairing and transforming hair long after it has dried, is epres, with its always-on, one-step technology.
“epres™ represents the future of haircare, designed with both professionals and consumers in mind. My goal has always been to create products that are not only trusted for their professional-grade formulas but also deliver exceptional results. I’m thrilled to bring epres™ to India, offering innovative solutions that are both accessible and easy to use,” said Eric Pressly, Founder of epres™.
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Professional Bond Repair functions as a one-step solution in salons, actively reinforcing the structure of hair without interfering with the pH balance when performing chemical therapies. Longer processing durations, less lift, and weakened color deposit are avoided as a result. This product, specially designed for salon professionals, is the best way to improve technical expertise, consistently provide better results, and guarantee that clients’ hair is healthier and stronger when they leave. The Bond Repair Treatment Kit comes with two vials of water-free concentrate and an epresTM spray bottle for customers to use at home. By reinforcing the structure of hair, this product improves manageability, strength, and tenderness. Its special liquid-molecule technology allows the mending to continue hours after application. It is simple to use because customers can just replenish with the water-free concentration vials after making their initial purchase.
A major turning point has been reached for the Indian beauty sector with this launch. Products under the epres brand will be sold in top salons across the nation beginning in August 2024. It is simple to use and comes with free concentration vials.
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About epres
As he worked toward his doctorate in materials science, Eric Pressly realized he had a knack for invention. Now, he’s introduced epres, the next advancement in high-tech hair care. Professionals and customers alike can choose from two innovative bond-building treatments in the brand’s lineup that are free of acid. Every product uses BiodiffusionTM technology, which raises the bar for the hair care sector by guaranteeing that the repair process continues long after the hair dries.
