Covid-19 creates surge in clean beauty

The global pandemic has influenced the consumer mind-set with a new focus on clean beauty and wellness products. Today, consumers are cautious about what goes in and on their bodies. According to Sephora data, clients are now demanding for high-performing, clean and safer beauty products. With ‘clean’ on top of mind now, clients want to make sure whatever products they use for their home and their bodies, are not going to adversely impact their health.