A HTF Market Intelligence report states that the BB cream market will see a 8.6% CAGR between 2024-2030. The main reason for this growth is better awareness amongst consumers about skincare routines due to influencers and social media. The report also states that consumers are more interested in BB creams that use natural and clean ingredients.
According to the report, the key players in the BB cream market are L’Oréal (France), Dr. Jart (South Korea), Shiseido Company Limited (Japan), Unilever (United Kingdom), and Estée Lauder.
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The main growth opportunities for this product category will be from emerging markets as the disposable income of people is rising in this region and they are also more interested in personal care. However, BB cream makers are facing huge competition from other similar products like CC creams, conventional foundations, and tinted moisturisers. Another constraint is the limited shade range in BB creams that does not allow people with uncommon skin tones and dark complexion to find a perfect fit.
