Informa Markets, BolognaFiere Group and the Professional Beauty Association have announced closing on a monumental joint venture to deliver the largest and most impressive series of beauty events in the U.S. beauty market. Beginning in January 2023, the three beauty industry leaders will combine their extensive knowledge and network to create a best-in-class event format with unrivalled reach, leveraging the power of the two industry leading brands, Cosmoprof North America and Premiere Beauty to deliver extraordinary value, more robust digital offerings, better educational and enrichment opportunities to a level never before achieved in the beauty industry across the U.S. This joint venture will unite Cosmoprof North America in Las Vegas with Premiere Beauty’s Orlando, Columbus, San Antonio, and Anaheim shows, and a newly announced Cosmoprof North America in Miami which will launch in 2024. PBA’s ISSE show in Long Beach will evolve to be part of the Premiere Anaheim brand as part of this new partnership, which will be the first show the joint venture partners launch in 2023.