Kryolan, a leading global makeup brand, has plans to expand its roots in India with an investment of Rs 145 crore. It also aims to double its market revenue in the country by 2030. Today, its Indian contribution to the business stands at 19%, which it intends to increase to 40%.
Wolfram Langer, MD and son of Kryolan’s founder, and Malgorzata Langer, ED, Kryolan added that the brand has a presence in 85 countries, with India being the third best performing country. It intends to make India the best performing market as it has a diversified market with the country having an excellent economic growth. Additionally, India’s infrastructure and people’s spending power are also improving.
Kryolan plans to grow its manufacturing facility by 40% by 2026 in Chennai and will invest about Rs 100 crore for it. The facility is spread across 2.5 acres with a 25,000sq.ft operational space. The company has bought another 2.5 acres of space and will have a warehousing capacity of 25,000 sq.ft. It produces more than 15,000 products in this unit only for the Indian market. However, in the future, it intends to export some products to Europe from here.
Kryolan also plans to grow its product portfolio to cosmetics and launch a variety of foundations made from natural ingredients, which include powder, liquid, and cream foundations along with concealers.
In addition, Kryolan will expand its offline business from 11 stores in India to 21 stores in three years with an investment of Rs 10 crores. It aims to reach to cities like Kolkata, Hyderabad, and Pune, amongst others, as well as some tier 2 cities, as they have witnessed a 30% increase in demand from such places. As part of the growth strategy, it intends to increase the number of distributors from 100 to 200 and enhance R&D investment to about Rs 30 crore in India.
