Rihanna’s beauty empire has introduced a playful new line, unveiling a limited-edition collection inspired by the beloved Smurfette from The Smurfs. Released in partnership with Fenty Skin and Fenty Hair, the launch ties in with the global icon’s upcoming role voicing Smurfette in the next Smurfs movie.
Called The Smurf Crew Collection, the release blends Fenty’s signature style with nostalgic nods to the animated franchise. The curated offering spans skincare, makeup, and haircare, all reimagined with bold new colours, themed packaging, and retro flair. A standout feature is the seven-piece Smurfette-Inspired Collector’s Tin, available exclusively on FentyBeauty.com.
A key highlight of the collection is the Smurfette Smooches Lip Essentials Duo. This set features a lavender-shimmering variant of the Gloss Bomb Universal Lip Luminizer, aptly named Smurfette Effect, alongside Fenty Treatz Lip Oil in Smurfberry—a scented, red-tinted gloss. The duo comes with a collectible disco ball keychain, adding a fun twist to the packaging.
Other notable items include the Gloss Bomb in Smurfette Effect, the Fenty Icon Velvet Liquid Lipstick in Smurf’Melon, a watermelon-red shade with a soft matte finish, and the Butta Drop Mini Body Cream in Smurfberry.
Rihanna explained that Smurfette has always embodied a unique and fearless energy, which the team channelled into this collection across all Fenty categories. The brand describes the launch as a celebration of confidence, character, and creativity.
Exclusively available via FentyBeauty.com and Selfridges.com, this limited-edition drop is positioned as a tribute to individuality, wrapped in a sense of nostalgia and fun, which are hallmarks of both the Smurfs universe and Rihanna’s ever-evolving beauty vision.
