While luscious locks have long been the epitome of hair health, discerning consumers and industry leaders alike are recognizing a fundamental truth: truly vibrant hair begins at the root. Leading this paradigm shift, Moroccanoil, the global leader in argan oil-infused beauty, recently unveiled its groundbreaking Scalp Care Collection, cementing its position as a pioneer in premium, results-driven haircare. The grand reveal took place on April 23rd, 2025, at an exclusive experiential event at Eve, Santacruz, Mumbai. The evening buzzed with a curated guest list of influential content creators, beauty editors, and lifestyle media, all eager to delve into the science and luxury behind Moroccanoil’s latest innovation.

The event commenced with an insightful brand presentation led by Michel Baltazar of Global Trend Team, Moroccanoil which was a captivating session that demystified the intricate science behind scalp care. Baltazar meticulously explained how Moroccanoil’s new range thoughtfully addresses common concerns such as dryness, oiliness, and overall scalp imbalance, offering valuable insights into seamlessly integrating these specialized treatments into daily routines.

Following the informative presentation, guests moved to dedicated style stations, where the true magic unfolded. Here, professional stylists offered personalized scalp analyses, providing a bespoke understanding of each individual’s needs. The highlight was undoubtedly the live hair styling demonstrations, showcasing the transformative power of the new Scalp Care range. Attendees experienced firsthand the immediate benefits, from a refreshed scalp to visibly revitalized hair.

Adding a playful and creative twist to the evening, an immersive DIY cake decorating session provided a delightful break, allowing guests to express their artistic flair. An interactive photo booth further encouraged attendees to capture and share their favorite moments, generating authentic buzz and widespread excitement across social platforms. As a final, thoughtful gesture, each guest received a luxurious premium box featuring the full Scalp Care range, ensuring continued trial and organic content creation long after the event concluded.

The Moroccanoil Scalp Care Collection: A Holistic Approach

Moroccanoil Co-founder Carmen Tal explains, “Moroccanoil’s Scalp Care Collection isn’t only for those who are experiencing scalp issues, but also for individuals who want to use it as a preventative tool.” This philosophy underpins the entire collection, which is a complete portfolio designed to cleanse, condition, and treat the diverse needs of the scalp.

Formulated with a carefully selected botanical therapy blend of fumaria and swertia japonica extracts, along with bioactive antioxidants, this innovative collection works synergistically to alleviate discomfort, provide protection, and foster an optimal scalp environment conducive to healthy hair growth. The collection is further enhanced by a refreshing, scalp-optimized fragrance, an aromatherapeutic blend of lavender, tea tree, and bergamot, which awakens the senses for a truly spa-like experience. Naturally, all products in the collection are infused with the brand’s signature argan oil, renowned for its richness in tocopherols (Vitamin E), essential fatty acids, and antioxidants, all vital for nourishing both hair and scalp.

The new collection seamlessly integrates two pre-existing Moroccanoil favorites – the Dry Scalp Treatment and Oily Scalp Treatment – alongside an exciting array of new offerings:

  • Purifying Scrub (₹3,420/ 4.2 Fl. Oz / 125 ml): This gentle exfoliator, formulated with argan shell powder, visibly reduces flakes, oils, and buildup, revealing a softer, smoother-looking scalp. It also refreshes the hair, leaving it feeling lightweight and airy.
  • Revitalizing Scalp Tonic (₹4,050 / 3.4 Fl. Oz / 100 ml): This dermatologist-approved, fast-absorbing, and lightweight daily leave-in treatment is designed to support thicker, fuller hair over time.
  • Scalp Balancing Shampoo and Conditioner (₹2,610 / 8.5 Fl. Oz / 250 ml): These daily relief formulas leave hair soft and the scalp balanced, calmed, and refreshed. They provide optimal nourishment and moisture to the hair while hydrating the scalp and helping to reduce visible flakes, oiliness, and the appearance of redness.

By launching this comprehensive and thoughtfully curated Scalp Care Collection, Moroccanoil is not just introducing new products; it is leading a meaningful conversation around holistic scalp health, redefining beauty from the root up, and reinforcing its esteemed position as a pioneer in premium, results-driven haircare.

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