Drawing on more than three decades of skincare expertise and an evolving understanding of skin science and behaviour, Lotus Professional & Lotus Herbals Pvt. Ltd. has launched a new brand: BIOD.
Inspired by the philosophy of Soin de Paris, Institut BIOD Professional brings together advanced global bioactive ingredients and a refined new level of skin expertise to create elevated treatment experiences for Indian skin through a French lens.
We spoke with Nitin Passi, M.D. Lotus Herbals Pvt. Ltd. to understand how BIOD is a unique proposition for the Indian skincare, and how it will change how the consumer approaches skin care going forward.
Sandhya Chipalkatti: Lotus has launched a completely new and innovative brand, BIOD.Tell us all about it.
Nitin Passi: BIOD is our vision for what the next generation of professional skincare will look like. We saw an opportunity to create a brand that brings together advanced bioactive formulations, professional expertise and a more elevated treatment experience — while addressing the specific needs and behaviours of Indian skin.
It has a distinctly international outlook, reflected in its France registration and Soin de Paris philosophy, but its approach is rooted in understanding Indian skin and the conditions it encounters.
At its heart, BIOD is about making professional skincare more considered and relevant to the individual — bringing global skincare thinking into treatments designed around Indian skin.
How is BIOD different from other Indian and international skincare brands presently in the country?
I would say the difference is in how the entire proposition comes together.
That gives us control across formulation, quality and consistency.
It is also built specifically for the professional channel. Treatments, boosters and homecare work together as a system which are interlinked to each other. This allows a professional to take the consumer through a more complete skincare journey rather than looking at a treatment as a one-time service.
Is this new range addressing India or the world?
BIOD is built in India, with a global point of view. We look to global skincare intelligence, ingredients and technologies, but don’t simply bring them into the Indian market. We interpret them through the specific needs of Indian skin and translate them into professional treatments designed for our market.
That is what makes BIOD distinctive: global intelligence, created for Indian skin, and built for the professional treatment room.
BIOD is an aesthetic brand. What range of skin concerns does it address?
BIOD is designed as a complete professional skincare ecosystem, rather than just a range of facial products. It brings together professional facials, express treatments, targeted boosters and homecare, addressing a wide and complete range of skin needs—from hydration and luminosity to pigmentation, ageing and more.
What this enables is a more personalised approach to treatment. Professionals can choose the level of intervention based on the skin’s needs—whether that is a complete facial, a targeted booster or continued homecare—with science and education supporting them at every step.
Does this range introduce any treatments new to our industry so far? What will these new treatments offer your end customers?
BIOD puts the individual skin at the centre of every treatment, with the approach shaped around its specific needs and condition.
Rather than following a standardised facial, professionals can select bioactive concentrates based on the skin and the desired outcome, bringing greater precision and formulation expertise into the treatment room.
For the consumer, this means a treatment selected specifically for their skin—bringing together targeted bioactives, professional expertise and precise formulation.
As skin treatments become more specialized, how do you see the role of therapists evolve?
Therapists have always been central to professional skincare. As treatments become more specialised, their understanding of skin, ingredients and protocols becomes increasingly important.
This is at the heart of the “Institut” in Institut BIOD Professional — equipping therapists with the knowledge to understand evolving skin concerns and identifying the solution in our formulations to select the right treatment and personalise it for the client.
For the consumer, this creates a direct connection between formulation expertise and professional judgement: the right knowledge enables the right treatment to be selected for them.
Better formulations and better-trained professionals work together to create a more precise treatment experience.
