Inspired by the 90s, a decade full of important events such as the fall of the Berlin Wall, the appearance of Internet and the arrival of the end of the millennium, the images recall the nonconformity of the time. ‘Why not’ is an exercise of freedom, it’s following the footsteps of one’s own principles, those that arise away from limitations and labels and that are the result of a different way of living.

Hair: Felicitas Ordás @ Felicitas Hair
Photography: Esteban Roca
Make-up: Kuki Giménez
Styling: Visori Fashionart
Models: Zoa, Miriam, Sandra, Margo, Bianca Y Elliot
Products: Revlon Professional