e.l.f. Beauty has earned a coveted spot on TIME magazine’s 2025 list of the world’s 100 most influential companies. Featured in the ‘Disrupters’ category, the American beauty brand appears alongside major innovators like toy giant Pop Mart and Duolingo, a language app.
Released annually, the TIME 100 Most Influential Companies list recognises global businesses that are reshaping industries and redefining success. e.l.f. was praised for its agility in responding to consumer trends and cultural shifts. In a LinkedIn post celebrating the recognition, the brand called its speed to adapt its “superpower”, a quality that allows it to challenge norms, influence pop culture, and build real-time connections with communities.
The company has captured attention with a mix of viral product launches and purpose-driven storytelling, often crafting campaigns that resonate deeply with younger consumers. One of the standout moments leading to its inclusion on the list was its bold $1 billion acquisition of Rhode, Hailey Bieber’s skincare line, which made headlines and sent ripples through the beauty industry.
Financially, e.l.f. is enjoying a strong year. In the third quarter of 2025, net sales surged by 31%, reaching $355.3 million. Despite this impressive growth, the brand hinted at even bigger ambitions, stating in its post that it is “just getting started.”
e.l.f. also expressed gratitude to its dedicated customer base, referring to them as the “unstoppable e.l.f.z,” and credited their energy and belief as the heartbeat of its success.
Industry observers see this recognition as a well-earned milestone. With its confident brand voice, strategic acquisitions, and keen sense of cultural timing, e.l.f. has transformed from an underdog into a market leader. Its inclusion in TIME’s list feels like not just an accolade, but a statement, one that affirms e.l.f.’s growing influence in the global beauty conversation.
