The Femina Miss India 2024 second runner-up attended the Bhayli opening as chief guest, marking the salon brand’s first presence in Vadodara.
Vadodara has a new address for contemporary beauty and grooming as Femina Flaunt Studio Salon makes its debut in the city. Located in Bhayli, the new salon was inaugurated with Aayushi Dholakia, Femina Miss India 2024 second runner-up, as the chief guest.
The opening marks the first presence of Femina Flaunt Studio Salon in Vadodara and brings the brand’s beauty and grooming proposition to a new market. A venture of The Times Group, the salon draws on Femina’s association with women’s lifestyle and combines professional services with a contemporary approach to beauty.
The new outlet offers services across hair, makeup, skincare and nails, alongside a Korean spa experience. The idea is to give clients access to several aspects of beauty and grooming in one setting, with trained professionals and personalised services forming an important part of the salon’s offering.
Dholakia, who attended the launch ceremony, also experienced some of the services available at the new outlet. Speaking at the event, she highlighted the range offered by the salon, particularly its combination of hair, makeup and skincare with Korean spa treatments. For her, the opening represents a new beauty experience for consumers in Vadodara.
The salon’s approach is rooted in bringing international beauty trends to Indian consumers while retaining an understanding of local preferences. Alongside its service offering, the brand places emphasis on professional expertise, hygiene and individualised client experiences.
For Dhara Sanghvi, Franchisee Partner for Femina Flaunt Studio Salon in Vadodara, the new outlet represents an opportunity to introduce a differentiated salon concept to the city. The offering combines the salon’s aesthetic, service range and customer experience with the recognition associated with the Femina name.
Product selection is another part of the salon’s professional offering. Femina Flaunt has partnered with a number of international and specialist beauty brands, including Wella, Botoliss, Skyndor, Jeannot, Mintree, Moroccanoil, My Organics, Vedic Valley and Glam. These brands support the salon’s range of professional hair and beauty services.
The Vadodara launch comes as consumers increasingly explore more specialised beauty treatments and expect greater choice from salons. Rather than limiting the experience to routine hair and grooming appointments, modern salons are expanding into skincare, nails, spa services and more targeted treatments.
For Femina Flaunt Studio Salon, entering Vadodara brings that broader proposition to a new audience. The Bhayli location combines multiple beauty services with a professional environment, giving clients the flexibility to explore different treatments during the same visit.
With Dholakia lending her presence to the opening, the launch also gives the brand a high-profile introduction to the city. More importantly, it marks a new chapter in Femina Flaunt Studio Salon’s expansion as it takes its beauty and grooming concept beyond its existing markets and into Vadodara.
The new outlet is ultimately aimed at consumers who want professional beauty services, contemporary treatments and access to international beauty brands without having to look across multiple destinations.
