GSSBB is strengthening its footprint in India’s premium beauty sector with an expanding portfolio of international brands and a multi-channel retail strategy aimed at capturing growing consumer demand.
According to Biju Kassim, Managing Director and CEO of GSSBB, the company has witnessed exceptional growth over the last three years, nearly doubling its business during the period while recording a compound annual growth rate of around 90%. He noted that annual billings recently touched ₹425 crore, translating into a gross merchandise value of nearly ₹650 crore. Kassim also indicated that he sees considerable scope for the business to scale further in the coming years.
Today, GSSBB manages close to 40 brands across fragrances, skincare and makeup. Its portfolio includes internationally recognised names such as Armani, Prada, Valentino, Ralph Lauren, Azzaro, Mugler, Viktor & Rolf and Maison Margiela. Over the past 18 months, the company has expanded its offerings through partnerships with EuroItalia, Interparfums and fragrance brands owned by Shiseido. Kassim added that luxury fragrance house Creed joined the portfolio last month.
Fragrances remain the company’s largest category, contributing approximately 60 to 62% of overall business. Makeup accounts for around 25%, while skincare represents the remaining share. He stated that all three segments are benefiting from increasing consumer interest in prestige beauty products.
The company currently oversees around 30 prestige brands and 10 lifestyle brands. Kassim said GSSBB expects to add another four to five international labels during the current financial year.
Among the strongest-performing brands in the portfolio is NARS. Kassim reported that the brand has achieved year-on-year growth of approximately 250 to 300%. To accelerate its expansion, GSSBB is pursuing an omnichannel approach that combines standalone boutiques, shop-in-shop concepts and assisted beauty counters within premium retail environments.
The company currently operates three dedicated NARS boutiques and plans to open an additional two to three locations this year. Kassim said the longer-term objective is to build a network of 10 to 15 NARS stores across the country.
While Armani remains GSSBB’s largest brand because of its presence across fragrance, skincare and makeup categories, Kassim expressed confidence that rising demand for premium products and increasing interest from global beauty companies would continue to create opportunities in India’s evolving high-end beauty market.
