Dr Blossom Kochhar, a doyen of aromatherapy in India, reveals her plans to turn a barbershop into a holistic destination for skin wellness for men
In an industry crowded with bold claims and fast-moving trends, Dr Blossom Kochhar and her timeless philosophy of aromatherapy have remained relevant for over four decades. Taking this vision forward, Dr Kochhar launches ERTH — India’s first aromatherapy-led professional grooming brand created exclusively for barbers. We take a deep dive with Dr Kochhar into the movement this brand aims to ignite across barbershops nationwide.
Q: What makes ERTH genuinely different from the men’s grooming brands already on the market?
Most brands today are fighting price wars or chasing flashy labels. ERTH is built on something far more enduring — respect. We’ve taken decades of aromatherapy knowledge and translated it into what we call “Skin Math”: real, natural science that works in harmony with a man’s body chemistry. We are not interested in quick fixes that leave skin irritated or compromised. ERTH is for the man who wants to feel grounded, and for the professional who takes pride in every stroke of the blade. It brings high-performance, expert care back to the roots of nature.
Q: How does aromatherapy specifically enhance the grooming experience within a barbershop setting?
For many men, the barber’s chair is the one place where they genuinely sit still and breathe — a rare sanctuary in a busy day. Aromatherapy takes that quiet moment and makes it powerful. Pure oils like sandalwood and vetiver actively calm the mind while simultaneously healing the skin, reducing inflammation and combating the stress the skin absorbs from urban environments. It isn’t simply a pleasant fragrance; it is a therapeutic tool. We want every man to walk out of that chair not just looking sharper, but completely relaxed.
Q: How do you see ERTH transforming services across barbershops in India?
We see the barber as an artist, and ERTH is here to give that artist the finest tools available. By introducing services such as our signature D-Tan Ritual, we are helping barbers evolve a quick trim into a premium experience, ensuring clients are not only willing to pay a premium but return regularly. The ambition is to shift the barbershop from a place for a “cut” into a destination for skin health. I want every barber in India to be recognised as a Grooming Consultant who knows skin as well as he knows hair, and who builds a business that is profitable and professional.
Q: Which products do you believe will become truly essential in every professional barber’s kit?
If a barber wants to master the classic shave, the 3-Step Precision Shave Kit — the Pre-Shave Oil, Shaving Foam, and Soothing Moisturising Balm — is non-negotiable. It is the complete difference between a shave that stings and one that feels like silk. These are not merely supplies sitting on a station shelf; they are a barber’s most reliable partners, delivering the “wow” moment when a client looks in the mirror and immediately books his next appointment.
Q: What is your message to barbers picking up an ERTH product for the first time?
This brand was built by people who truly understand and value the work you do with your hands. We did not create ERTH for “the market” but for you and for the person sitting in your chair. This is the beginning of a real partnership where you feel supported, trained, and empowered to grow your own brand. When you pick up an ERTH bottle, know that you are holding the very best of nature.
Q: With sustainability increasingly important to both professionals and consumers, how does ERTH approach responsible formulation?
Sustainability is not a buzzword for us; it is in our DNA, inherited directly from our Aroma Magic roots. We use natural-origin ingredients that are kind to skin and fully biodegradable, leaving no harmful footprint when they wash away. By maintaining pH-balanced formulas and refusing harsh synthetic fillers, we ensure that looking your best carries no cost to your health or the planet.
To conclude, Dr Kochhar has placed aromatherapy at the heart of professional men’s grooming and positioned the barber as both craftsman and wellness guide.
ERTH Aromatherapy for Men is available exclusively through professional barbershops. For more information, visit erthformen.com
