Kopps Coiffure, a salon in Davos-Klosters, Switzerland, has gained popularity among women attending the World Economic Forum (WEF) to polish their appearance, with the added benefit of meeting colleagues for professional networking opportunities. Before attending the WEF Annual Meeting, many professional women stop by not only for its signature blow-out but to enjoy a relaxation period before work demands take over. These are the reasons Kopps Coiffure is usually fully booked all week during WEF, with many clients making appointments weeks in advance.
A reason for its sought-after appointments is that its program caters to professional women, not only giving them a beautiful hairstyle, but by pampering them in a professional setting that acknowledges their ambition and drive. To start with, delicious coffee is served during the session, and women are first pampered with a head massage. A more business-relaxed atmosphere for women allows for discussions on the latest significant news especially during high-charged events like the WEF. Moreover, they can also work on their phones or laptops as stylists work their magic. For some women, even a moment together with high-profile executives or forward-thinking professionals is an opportunity for collaboration.
Visiting a salon that understands the grooming needs of a professional is a boon for women. A polished and confident appearance, particularly when participating in high-profile events like WEF, plays a significant role in their careers where first impressions are important.
