Tommy Hilfiger’s beauty division has departed from The Estee Lauder Companies and entered into an exclusive licence partnership with Give Back Beauty. According to the agreement, the company will have the opportunity to reassess its approach and may be on track to match with the burgeoning self-care market. Avery Baker, President and Chief Brand Officer of Tommy Hilfiger Global, stated that there is ‘no category off limits’ due to the brand’s versatility and that new launches are planned for 2023.

 

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