A global survey shows that 78% of Indians (the highest of all the people surveyed) were willing to change their consumer behaviour for a healthier environment.
An IBM report states that Indian consumers are ready to change their buying habits to better suit the climate. The report on “How the Covid-19 Pandemic has impacted consumers’ views on Sustainability” showed that all consumers worldwide are ready to pay more for products if it assures a sustainable future. The report surveyed consumers from India, UK, US, Canada, Mexico, Spain, Brazil, China, and Mexico to understand their views on environmental sustainability.