TRESemmé has partnered with The Devil Wears Prada 2 as part of a global collaboration that aligns the brand with the film’s fashion-forward narrative. Positioned as the film’s official haircare partner, the association builds on themes of personal style, visual identity, and the role of grooming in shaping on-screen characters.
As part of its India rollout, the brand has introduced a campaign film featuring Zeenat Aman and Apoorva Mukhija. The film draws from an iconic moment in the original movie, reinterpreting it within a local context. Through this adaptation, the narrative explores contrasting personalities and styling choices, using hair as a defining visual element within the story.
The campaign highlights how hairstyling functions as more than a finishing touch, positioning it instead as an expression of confidence and individuality. Sairam Subramanian, Vice President, Hair Care at Hindustan Unilever shared that within the film’s universe, hair plays a central role in shaping identity and presence. He emphasised that the brand’s focus remains on delivering salon-level precision and performance, aimed at consumers who project confidence and command attention.
A spokesperson from The Walt Disney Company noted that the collaboration reflects a shared emphasis on excellence and recognisable style, adding that the partnership celebrates the confidence that comes with intentional self-presentation.
Timed with the film’s global release on 1 May 2026, the campaign extends TRESemmé’s visibility through a culturally driven association, tapping into the intersection of cinema, fashion, and beauty.
