Are natural products a hit in salons?

The salon business suffered great losses during the pandemic. It also witnessed a change in the pattern of the clients using beauty products, with a paradigm shift towards natural or organic beauty.

In the New Year, this preference just seems to be catching on due to its extraordinary benefits. Welcoming this trend wholeheartedly, salons have started offering varied options to clients.

Growing awareness and desire to lead a healthy lifestyle is one of the leading factors for this shift, which has extended towards client’s preference of hair and skin care. The products are Eco-friendly and foster sustainability – factors which also contribute to this preference change. Furthermore, age old preferences and the traditional belief that natural ingredients used in beauty products give extraordinary results has provided a fillip to this change.

Demand for natural products in salons on the rise

The demand for clients seeking natural products in salons is on the rise. Responding to this demand, Veena. K, Founder, Naturals Salon, says, “In response to the growing client preference, we have forged partnerships with beauty brands that specialize in premium natural ingredients, ensuring our cosmetic products meet the rising demand for clean and natural formulations. Emphasizing transparency, we prioritize clear labeling to empower customers with informed choices. This strategic approach not only caters to the current market trend but also underscores our dedication to providing clients with high-quality, natural beauty
based options through strategic collaborations and partnerships. The demand for natural products in salons is definitely relevant. You can say it’s a half-and-half situation.”

Natural is safe

The age-old tradition wherein kitchen ingredients were used in beauty products and treatments has made a comeback. After the pandemic, salons realized this trend and were happy to cater to clients with relevant products. Naturals Salons aligned with this increasing awareness and preferences of their salon clientele, tailoring their offerings to meet this demand.

While counterfeit products posing to be natural are also in circulation, awareness and knowledge about the ingredients present in products is important. “Naturals, ensures that its products are safe to use and quality is paramount. For this purpose, rigorous sourcing standards are put in place. We also partner with reputable suppliers who adhere to stringent natural ingredient guidelines.”

“Our in-house experts thoroughly evaluate products, scrutinize ingredient lists and formulations. Factors like certifications from recognized bodies providing an added layer of assurance, regular quality checks, continuous monitoring further validate the safety and natural essence of our salon products. These guarantee our clients a trustworthy and enriching experience” adds Veena. K.

On the other hand, Aanchal Sood, Director of Marketing & HR, Richelon feels, “The consumer should have the choice to decide from a vast range of services and products. With the advent of social media, the consumer is more aware, it’s time to shake the game a little. The same old names need to make way for experience facials and other services.”

Richelon believes that they have always been Inspired by ancient Indian beauty rituals. “Our product range is infused with treasured blends of natural and essential oils. Our facials Gaia has mint and clove extract, Iris has collagen boosting proteins, Chloe has hibiscus and rose extract and Theia has papaya nectar and licorices. These facial experiences are curated keeping the need and requirements of the Indian skin tone at the forefront. Our research is based on the environmental factors such as pollution and factors that affect our skin as an Indian. Our products are formulated using notes from our rare spices and elements of Multani mithi, Ashwagandha, Manjistha.”

In conclusion, Aashish Dewani, COO, Mintree Premier Lifestyle & Beauty Pvt. Ltd. reveals, “In India, the escalating demand for natural cosmetic products aligns with Vedic Valley’s mission to blend cultural heritage with modern wellness trends. We at Vedic Valley, prioritize traditional ingredients, reflecting a commitment to holistic skincare rooted in natural resources. As a brand, Vedic Valley champions authenticity, offering certified natural hair, skin, and body care products tailored to Indian preferences, witnessing commendable market growth and acceptance.”