Ananya Panday, the Bollywood diva, appears in a new VEGA ad campaign advertising their 3 in 1 Hair Styler and Hairbrushes. The ad emphasises how the hair styler allows you to switch between three different styles and helps to achieve desired hairstyling goals with just one styler. A Keratin-infused Ceramic Coated Hair Straightener, a Tapered Barrel Hair Curler, and a Powerful 2100-Watt Hair Dryer with excellent features that consumers will appreciate are part of the set. Ananya is shown addressing everyday hair brushing, grooming, and styling needs, as well as demonstrating the various types of hairbrushes that are appropriate for different hair types. The campaign is seen running across all digital mediums including Social Media, YouTube, Ecommerce, and OTTs platforms.