Sunsilk campaign taps a hairdresser’s tale

Advertisement by Wunderman Thompson South Asia for Sunsilk Black Shine Shampoo throws light on the story of an unemployed hairdresser who lost her job owing to the global pandemic. With ‘Duniya mein chaao all the time’ as the tagline, the campaign aims at motivating girls to stay hopeful and never give up. Ashish Pathak, AVP and senior creative director (art), Wunderman Thompson India, says, “Who better than a hairdresser can tell the story of a spirit with a spark, who chooses to shine her way through, even when life seems dull.”