Ahead of IPL season, cricketer Shikhar Dhawan has begun an interesting collaboration with the men’s grooming and wellness brand Svish. Aiming to redefine grooming and hygiene standards for men, the brand has made a name for itself selling its products both in India as well as abroad. The PETA-approved, cruelty-free, vegan brand was founded during the COVID-19 pandemic and has launched its campaigns #SvishAbShikharPar and #LifeAbShikharPar.