Natural Diamond Council (NDC) launches ‘For Moments Like No Other’, a campaign starring Hollywood actress Ana de Armas, known for making waves for her trendy and chic looks, graceful and vivacious personality. The campaign aims to enhance the beauty of natural diamonds and to top the charts of digital publishers for fresh and unique content about the natural diamond industry.

Richa Singh, Managing Director, NDC, India, said, “We wish to create desirability for diamonds in the mind of consumers when it comes to celebrating life’s every moment and our campaign featuring Ana De Armas portrays that beautifully.” This is the brand’s first-ever celebrity-led global TVC campaign. NDC is all set to cater to the elite, knowledgeable luxury consumer with its campaign launch on OTT platforms from September 19 and air on television on popular premium Hindi and English channels.