Piramal Pharma Limited’s consumer products division has taken celebrity Priyanka Mohan as the new face of its skincare brand Lacto Calamine. The company is expanding its presence in the skincare products section in South India. Its new ad campaign, ‘Clear Matte Balanced Face,’ targets oily skin issues.

The new range of products from Lacto Calamine aims to fight oily skin problems and offer products for an oil-free matte skin.

The brand has strategically chosen Priyanka Mohan as the brand ambassador for the Southern market as she is a popular film star in the region and has done incredible work in the realm of art. She is the best fit for the brand to reach its audiences.