This Pride Month, SOCIAL, India’s favourite café-bar chain revives Satrangi Mela, its signature queer- led celebration, reaffirming its commitment to creating inclusive, expressive, and safe environments for the LGBTQIA+ community. Unfolding across nine cities from late June and into July, the festival will convert SOCIAL venues into energetic spaces of pride, joy, and belonging.
In 2025, Satrangi Mela is being hosted in Mumbai, Bengaluru, Chandigarh, Dehradun, Indore, Pune, Hyderabad, Delhi, and Kolkata. Every event is designed as a deeply local celebration curated by and for the queer community, featuring a blend of high-octane performances, vibrant flea markets, intimate social mixers, and showcases of homegrown queer talent. This year’s edition also introduces a key collaboration with M·A·C Cosmetics, a brand long recognised for its advocacy and support of LGBTQIA+ communities. M·A·C will conduct exclusive makeup masterclasses in select cities, blending artistry with empowerment, and bringing their inclusive ethos to the festivities.
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Divya Aggarwal, Chief Growth Officer of Impresario Entertainment & Hospitality Pvt. Ltd., shared that Satrangi Mela is a true embodiment of SOCIAL’s value cells which is all about celebrating inclusivity, creativity, and community. She emphasised that this is more than a Pride event; it’s a growing movement shaped in collaboration with queer voices across India, built to affirm identities and celebrate shared joy throughout the year.
Karen Thompson, Brand Director of M·A·C Cosmetics India, highlighted that makeup, to them, is a form of empowerment and self-expression. She described their partnership with SOCIAL as a continuation of their support for the LGBTQIA+ community every single day and not just during the Pride month.
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From drag icons and indie creators to underground DJs and queer entrepreneurs, Satrangi Mela is where celebration meets resistance and joy intersects with visibility. SOCIAL’s support for the LGBTQIA+ community remains embedded in its culture.
