The formulated So Pure Moisturizing Shampoo is Sulphate and Paraben free which makes the hair soft and shiny and safe to use on colour treated hair. The product restores the natural oil and moisture of the hair with its organic hydration and gentle cleansing. The inspiration behind the So Pure Moisturizing Conditioner is the organic, plant-based formula. The conditioner was created to reconstruct and detangle dry and damaged hair and to work hand-in-hand with So Pure Moisturizing Shampoo.