Mac Cosmetics is foraying into the skin care segment with the launch of its new product line – Hyper Real. The new performance-based skincare line promises enhanced makeup along with improving the skin. The products in this range include, hybrid serum-moisturiser product or “serumiser” priced at $55, cleansing oil for $48, moisturising cream for $49, and serum and moisturiser brush for $37. All the products will be available online and in 1500 Mac stores from January 2023. All the products in the range are infused with a rare Japanese peony extract and niacinamide for better cell turnover along with ceramides for a stronger skin barrier and hyaluronic acid for enhanced moisture. According to Mac, CMO AïdaMoudachirouRebois, the brand has been offering skincare products but they have been playing a more supportive role. However, now consumers are interested in a robust skincare routine and hence, Mac decided to make products especially for better skin health as part of their beauty products.
