Its new shopping portal offers personalised consultations to beauty shoppers
Stepping up for discerning beauty shoppers during the ongoing pandemic, Jean-Claude Beguine has launched an online shopping portal www.shopatjcb.com which offers the best beauty products on one platform. This new initiative is a part of the whole digitisation drive undertaken by JCB, as by all industry leaders, as a part of adapting their businesses to the ‘New Normal’.
Keeping in mind the needs of their own 100,000 customer base during the lockdown, this unique portal www.shopatjcb.com provides a one-stop shopping destination for all their beauty needs. What’s more, it also has JCB salon experts at hand, to help shoppers choose the best products for their hair and skincare need of the hour. This personalised handholding of the customer not only differentiates the JCB shopping portal from others, it gives them higher conversions than other pure e-commerce sites and a better chance of repeat purchases.
“The need of the hour is to make the consumer buying experience as short, convenient and safe as possible”.
The online shopping portal hosts some of the most popular, premium, branded hair care and skin care products along with hair styling gadgets, tools and accessories. Importantly, shoppers are assured of buying only the most authentic, certified products that many are familiar with and buy in the JCB salons already.
According to Samir Srivastava, CEO Jean-Claude Beguine Salons, “The need of the hour is to make the consumer buying experience as short, convenient and safe as possible”. The go-to e-store is most convenient as JCB has cut back on their in-salon retail in view of the ongoing Covid safety regulations. Among the top brands that
the website hosts are, L’Oreal, Moroccanoil, Wella, Olaplex, Dyson, Daphni, Skyendor, Bioderma, Olivia Garden, OPI among others.
Going beyond just hosting these brands, the idea is to partner with them on this informative and interactive platform so that product information and special offers are continuously updated online. A smart marketing campaign uses not only social media, but one-on-one communication channels like WhatsApp and SMS too, to reach offers directly to their customers.
“We stand out as a modern hair and beauty designer of our generation, offering professional salon services, expert advice and the widest selection of genuine beauty products from around the world”
With over a 100K registered users in just 2 months of its launch in April, it is obvious that this experiential shopping portal is already a success! Interestingly, not all of these users are JCB salon clients, and many are from distant parts of India. For these shoppers, the convenience of being able to buy their premium beauty brands, guided by video consultations with JCB experts, from the comfort of their homes is a winning formula. Since its launch, www.shopatjcb.com has generated robust online sales, at an average transaction value of Rs. 5K per transaction.
With the launch of this unique shopping experience, JCB has the unique distinction of being a 360-degree beauty provider. “We stand out as a modern hair and beauty designer of our generation, offering professional salon services, expert advice and the widest selection of genuine beauty products from around the world” says Samir Srivastava.
