Cosmoprof Worldwide Bologna 2024 witnessed record number of attendees from 150 countries

The 55th edition of Cosmoprof Worldwide Bologna closed with excellent results. A record number of 3,012 exhibitors from 69 countries attended the exhibition, which was 4% more compared to last year. 248,500 operators arrived in Bologna from 150 countries. The presence of international stakeholders has registered a significant growth, with an increase up to 9% compared to last year.

The Italian Ministry of Foreign Affairs and International Cooperation and ITA – Italian Trade Agency provided an impacting support to reach these results. Cosmoprof Worldwide Bologna confirms itself to be a unique platform and an incomparable development driver for an industry which, according to market analysis by EUROMONITOR INTERNATIONAL, on a global level will exceed a value of 670 billion dollars by the end of 2024, with an average annual growth of 9% expected for the next four years.

Gianpiero Calzolari, President of BolognaFiere expressed, “It was an extremely positive edition, confirming the effervescence of the market, and above all the
strategic importance of Cosmoprof for international operators.”

“More than 15 billion euros in turnover, exports at record levels which grew by over 20% in one year, a trade balance of more than four billion: the Italian cosmetics industry presented itself with these numbers at Cosmoprof Worldwide Bologna, highlighting its importance for Made in Italy to the international attendees of the fair”, commented Benedetto Lavino, President of Cosmetica Italia – Italian association of cosmetic companies.

“The event made it possible to highlight that the sector has also from an employment point of view with more than 390 thousand workers along the supply chain. Dialogue with representatives of the institutions attending the fair allowed us to directly show the value of our companies and to think about their specific needs. An indispensable synergy to face the challenges of the future.”

Enrico Zannini, General Manager of BolognaFiere Cosmoprof said, “The Cosmoprof format has once again demonstrated that it can adapt to the needs of
companies and operators for the development of the sector. After the great results of this edition, we are preparing to organize the next events of the international network with optimism and confidence. In the coming months Cosmoprof will be in Bangkok, Las Vegas, Hong Kong, Mumbai and Miami. Looking forward to returning to Bologna again for the next edition of Cosmoprof Worldwide Bologna 2025, from 20 to 23 March.”

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