The 2023 edition of Beautyworld ME in Dubai saw record participation from international brands

Beautyworld Middle East 2023, the region’s pre-eminent international trade fair for the beauty and wellness industry was held from 30th October – 1st November 2023 at Dubai World Trade Centre (DWTC). Held across 15 halls, with awards, competitions, conference insights and networking opportunities, the trade show had pavilions from Pakistan, China, Italy, Japan, Korea, Turkiye, the United Kingdom, the United States and others countries that showcased fragrances, cosmetics and skincare, beauty tech, personal care and hygiene, hair, nail and packaging products and services. The event once again cemented its position attracting a visitor turnout of 65,000 over three days, an increase of over 23% compared to the last edition. The international participation at the event reiterated the exhibitors about the visitor’s interest to enter the regional market.

The Next in Beauty Conference with a keynote by Emirati skincare entrepreneur Salama Mohamed, was the main highlight of the show while the Front Row by Nazih Group stage revealed engaging and entertaining demonstrations from global educators and artists across hair, skincare, nails and beyond,

alongside the Nail It! competition. To celebrate people and products from the beauty and wellness industry, the event played host to a Beautyworld Middle East Awards, a gala evening on day 2. The awards ceremony received over 500 nominations across 16 categories.
With the promise that visitors will have an unparalleled opportunity to expand professional networks, discover new products and unlock the tremendous business potential in one of the world’s key trade hubs, the 28th edition will be held at DWTC from October 28th to 30th, 2024.