Paula’s Choice, a leading American skincare brand renowned for its clean, science-backed formulation, has been launched on Nykaa. This would be the first time the skincare brand is engaging in an omnichannel partnership in India after its debut in 2023. Consumers can find a mixed bag of products from Paula’s Choice on Nykaa’s online platform including Clear Pore Normalizing Cleanser, Skin Balancing Pore-Reducing Toner, Skin Perfecting 2% BHA Liquid Exfoliant, and 10% Azelaic acid booster.
With this alliance, Paula’s Choice has cemented its expansion plans in India, offering its products to a wider audience who now demand more result-oriented and science-driven products. Viksita Singh Menon, General Manager – Southeast Asia, Paula’s Choice Skincare added that with this collaboration, the brand can scale through a trusted partner and offer effective, result-based choices to consumers.
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According to a Nykaa spokesperson, the company has continually raised the standard, bringing the world’s most respected and effective beauty brands to the country. And this continues with the launch of Paula’s Choice, a brand which is recognised for its transparent ingredients, product effectiveness, and scientifically-backed skincare.
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Nykaa came into being in 2012, becoming a digital-first, consumer tech beauty company, but over time it forayed into fashion and B2B. It started platforms like Nykaa Man, Nykaa Superstore, and Nykaa Fashion. Until now it has more than 42 million loyal customers from its online platforms along with 237 offline beauty spaces.
