Ahaan Panday Appointed as Tira’s Brand Ambassador
Actor Ahaan Panday is the charismatic ambassador of the latest advertisement campaign from Tira, Reliance Retail’s beauty retail platform. A defining chapter in the beauty retail sector, as it highlights the growing diversity and inclusivity of beauty. Reflecting the brand’s ethos for leading cultural shifts in beauty, the decision also highlights the brand’s view of beauty as a welcoming source for personalized, intentional, and intuitive expression. Regarding the campaign launch, Ahaan Panday said, “There’s so much to pick from in the world of beauty. But I have always liked figuring it out. And just see what sticks with each day. Stepping in with Tira Beauty as the brand ambassador to explore it all. Still experimenting. Still me, more than anything.”
Lalisa Roped in as the Ambassador of Ultimune Skincare Line
Pop sensation Lalisa Manobal is Shiseido’s new global ambassador, fronting its Ultimune skincare product line in a campaign that showcases its skin-strengthening capabilities instead of anti-ageing care. Lisa exhibits many of the qualities infused in Ultimune, the brand’s bestselling serum range, such as innovation and focused quality dependability. Lisa is an energetic presence in a film series “FAST. SLOW. FREE.” campaign launched in February, where she talked about her personal skincare routine, among other interactive sessions.
Katseye Shows Off Matrix’s Hair-Care Range’s Versatility
The girl group Katseye is displaying the enriching benefits of the six signature products of the Matrix product range of L’Oréal’s professional hair care brand as the global ambassadors. The products contain ingredients to cater to each girl’s individual hair care needs, helping to create stunning hairstyles that wow during performances. Each Katseye member uses a product best suited for their hair type and geared towards effective styling. Katseye released a statement saying that their global group has diverse hair textures and styles essential for their career, and “Matrix gives us the confidence to perform at our best and show up authentically for fans around the world.”
Gwen Stefani’s Gxve Beauty Cosmetics shuts
Singer Gwen Stefani’s makeup line titled ‘Gxve Beauty,’ is no longer available on online stores and its ecommerce website after less than four years since its launch. Stefani unveiled her makeup line in March 2022 with eight products, namely an eye shadow palette, pencil eyeliner, and primer. Still, the spotlight was on her lipstick, inspired by her signature crimson lips that gained popularity during her performances. The products were listed in the price range of $28 to $48 and formulated to be vegan, cruelty-free, and adhere to clean standards.
