From salon chair to real life, OSiS+ brings professional styling into everyday routines
Schwarzkopf Professional, the salon-first hair authority trusted by professionals worldwide, announces the launch of its latest India campaign for the OSiS+ styling range, built around a simple but powerful idea: being moment-ready, anytime fronted by Jim Sarb. Jim embodies the idea of showing up differently across moments without being defined by a single look. His association signals a clear brand stance. Styling today is adaptive, instinctive, and constantly in motion
Launching across social and digital platforms, the campaign captures real, in-between moments. These are quick transitions where there is no time for a reset, but every need to show up put-together. Whether it is moving from day to night, stepping into an unplanned meeting, or heading out straight from work, OSiS+ is designed to deliver salon-level results in seconds.
Product range for quick styling and easy reworkability
- Flexwax: Delivers flexible hold with a natural finish, ideal for reshaping styles through the day.
- Dust It: Provides instant lift and texture for quick volume boosts.
- Mess Up: Creates matte, undone looks with minimal effort.
- Bounty Balm: Enhances natural curls while controlling frizz in humid conditions.
The OSiS+ range translates professional performance into intuitive, high-impact formats that work across Indian hair types and climates. From humidity to long, on-the-go days, each product is engineered to hold up through changing conditions, ensuring you remain moment-ready no matter what the day demands.Together, they allow consumers to reset, refresh, or completely switch their look within seconds without over-styling or weighing the hair down.
Today consumers are moving away from fixed routines toward styling that can keep pace with real life. OSiS+ taps into this shift by making professional styling responsive. It is built not for one look, but for multiple moments across the day.
From effortless and expressive hairstyling to adapting to the changing demands of Indian consumers, Deepak Jalhan, Meister, Hair Artist Kollektiv at Schwarzkopf Professional reveals how OSiS+ fits seamlessly to transform different moments of the day into a perfect and ideal look.
You’ve worked closely with Schwarzkopf Professional for years now. What keeps your trust in the brand, especially when it comes to styling?
For me, it always comes down to performance. As a hairstylist, you need products you can rely on consistently, whether it’s backstage, on shoots, or in the salon. Schwarzkopf Professional has always focused on innovation and real performance, and that’s why there’s a strong level of trust with stylists globally.
Hair styling today feels a lot more effortless and expressive than before. What do you think people in India are looking for from styling products now?
I think people today want hair that looks styled, but not too Nobody really wants stiff hair anymore. They want movement, texture, something that feels easy and natural. At the same time, they still want the product to perform well in Indian weather, so it’s about finding that balance.
Do you think consumers today want styling products that can easily move with them through the day from work to parties to travel, instead of something that feels too “done”?
People don’t have the time to constantly redo their hair anymore. They want products that can move with them through the day and still look good. That’s why flexible styling is becoming so important… you can reshape it, loosen it up, make it cleaner, depending on the moment.
Jim Sarbh has such a unique and effortless sense of style. Why did he feel like the right fit for OSIS+, and why do you think people connect with his vibe so much?
Jim has a very natural sense of style and confidence, which made him a great fit for OSIS+. He’s open to experimenting, but every look still feels authentic to his personality. I think people connect with that individuality today, they want style to feel real and personal, not forced.
The campaign features four different looks using Mess Up, Flexwax, Dust It and Bounty Balm. Which look was the most fun to create on Jim, and which product ended up being the most versatile on set?
The looks using Bounty Balm were a lot of fun because Jim’s natural curls have so much character already, so it was really about enhancing that texture instead of overworking it. Flexwax was probably the most versatile product on set because we could keep reshaping and refining the hair through the day without making it feel heavy or stiff.
